Be part of an ambitious and
talented team.

Be part of an ambitious
and talented team.

Working at WHITE means being part of a team of forward-thinking thinkers, makers, doers & number crunchers. If that’s not exciting enough, we’ve got a few perks to sweeten the deal.

Copywriter

Full-Time

Posted on: February 21, 2023

Posted on: February 21, 2023

You are a creative thinker, writer and can present your thoughts and ideas with utmost conviction. A significant amount of experience in writing strong, succinct, and grammatically correct copy.

Mumbai | Maharashtra

Details

Description

You are a creative thinker, writer and can present your thoughts and ideas with utmost conviction. A significant amount of experience in writing strong, succinct, and grammatically correct copy.

You challenge the status quo, and yet are flexible and willing to listen, and adapt ideas to the needs of business.

You have an eye for detail, strong research skills, and a bias towards execution within timelines.

Responsibilities:

  • Understand the communication objective of the campaign, brand or the idea тАУ and translate that into written copy
  • Writing engaging, and brand and user relevant copy
  • Be able to work independently as well as across teams тАУ account management, media, and leadership
  • Working with the art director to devise creative strategies
  • Grasp the changes communicated by the client or account management team
  • Liaising with the client on a regular basis
  • Generating creative ideas to build innovative campaigns

Necessary Skills and Qualifications:

  • BachelorтАЩs Degree in English, Business Communications, Journalism, Advertising, or Marketing
  • Experience between 2 to 5 years
  • A good grasp of spelling, punctuation and grammar. Obviously!
  • Familiarity with different Content Management Systems
  • Knowledge about Search Engine Optimisation (SEO)
  • Get comfortable with self-promotion
  • Stellar Research Skills
  • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint

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Media Manager

Full-Time

Posted on: February 28, 2023

Posted on: February 28, 2023

You will help execute planning/strategy, implementation and management of digital paid media campaigns across Paid Search, Display, Re-targeting, Video, and Paid Social for a host of agency clients across categories, catering to diverse sets of customers.

Mumbai | Maharashtra

Details

Description

You will help execute planning/strategy, implementation and management of digital paid media campaigns across Paid Search, Display, Re-targeting, Video, and Paid Social for a host of agency clients across categories, catering to diverse sets of customers.

Responsibilities::

  • Manage digital marketing campaign set-up, delivery, performance, testing, and reporting across digital and social channels including Display, Search, Paid Social and other digital marketing platforms as needed
  • Oversee campaign execution and manage project timelines to ensure on-time delivery of assets to media partners
  • Play key role in campaign planning and ideation (identifying KPIs, developing media
    plans, and pitching channel-specific strategies)
  • Oversee campaign structure, performance, and optimization
  • Monitor and track spend to ensure campaigns stay on budget as well as manage the billing resolution process
  • Manage, develop, and grow publisher relationships
  • Partner with account management and creative teams to develop collaborative creative campaigns and media plans
  • Collaborate with the creative team to develop and produce creative assets for ad campaigns and provide insight to inform creative recommendations
  • Uncompromising bias towards optimizing media spends with focus on driving maximum ROI on spends
  • Develop bidding strategies in key channels to maximize user acquisition at scale
  • Identify new channels of opportunity to invest and find incremental user growth with strong ROI
  • Monitor paid media best practices and industry trends to identify new campaign statics and opportunities

Necessary Skills and Qualifications:

  • Minimum 3 years of experience in a paid digital media role with a focus on paid search (PPC/SEM), paid social, affiliate and display
  • Understanding of social media advertising and its use in digital marketing with an in- depth knowledge of utilizing the right platforms for paid placement
  • Strong background in planning and executing paid digital media
  • Familiarity with major third-party platforms/networks and their respective advertising platforms
  • Experience implementing campaign tracking codes and pixels to align to analytics conversion goals
  • Experience with audience segmentation and A/B testing to drive learning and optimizations

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